11.01.2021, United Kingdom, Fremantle
Launch of the industry’s first global carbon calculator.
Fremantle has launched, along with Bafta’s Albert, the authority on environmental sustainability for film and TV industries, an updated carbon calculator and certification toolkit for the TV industry. The calculator was originally launched in August 2011 with the support of the Albert consortium; a group of UK TV broadcasters and indies who came together to actively look for ways to reduce their collective environmental impact. Roser Canela Mas, Albert’s Industry Sustainability Manager, says: “As new innovations come to the market and as the productions we work with become increasingly sophisticated, we felt now was the right time for a revamp, making sure that we can offer a world class product that can truly help any production large or small to reduce its environmental impact.”
Productions using the updated toolkit will benefit from an enhanced user experience and a wider range of questions covering additional activities allowing them to build up a better picture of their overall impact. In addition to this, an updated reports section will allow productions to assess their own impact against the industry standard as well as against other productions in the genre.
The new global version of Albert’s carbon calculator has been achieved thanks to investment from Fremantle, which allowed albert to develop the calculator into an international product. In 2021 the global calculator will be rolled out to all Fremantle offices around the world, becoming the first TV company to calculate its carbon footprint on a global scale using the Albert toolkit and measuring their impact against internationally recognised standards.
Alongside the updated calculator, the Albert Certification criteria has also been refreshed to recognise the increased opportunities available to productions to reduce their impact. Productions will now be required to answer a wider variety of questions, with the pass threshold raised from 30 to 55 per cent. In addition, productions will be required to offset any unavoidable emissions to successfully receive the Albert Certification logo. From 2021, productions will also be required to respond to a question about how they’re representing the climate in their onscreen editorial.
The toolkit’s launch is being complemented by a series of free webinars that members of the production community are encouraged to join to understand more about how the calculator works.