08.05.2019, Luxembourg, RTL Group
New Colour, New Content, New Look, New Feel…New Backstage!
We believe RTL Group is Better Together. Whilst we have adapted to the colour of RTL Group and refreshed our look, our core mission remains always the same, bringing you the latest stories from across the Group, connecting you with your RTL colleagues around the world, showcasing our diversity and ultimately sharing knowledge.
The Backstage revamp represents a closer visual alignment across our platforms, we have adopted the iconic brand-defining RTL red which also reflects our overarching mission Entertain. Inform. Engage. As our employees YOU are our most important audience!
Above all, we are an entertainment company, so we have introduced new and fun editorial formats to Entertain you.
We are still very much news driven, gathering stories from our colleagues all over the world to Inform you.
We are upping our social media presence; you can now find Instagram embedded on Backstage and easily follow our well-known hashtags like #PartofRTL to Engage with you.
Today we relaunch Backstage – be part of it and GoBackstage with us! The new look and feel brings you the same elements of surprise you find in our daily newsletter.
To keep you interested and amused, further editorial content will be rolled out throughout the year, but we can already share with you some of our newly launched formats which accompany your Backstage newsletter for the upcoming months!
We have rolled out the red carpet for you (literally) and invite you to mark the occasion and GoBackstage with us!
You will find a mix of giveaways, sweet treats, and there may even be some paparazzi for some candid snaps – First stop: RTL City Luxembourg!
Be a Backstage VIP and share your selfie with #wegobackstage for additional prizes!
We hope you enjoy YOUR new Backstage, we look forward to all the collaborations and contributions to come!
RTL Group is Better Together