01.04.2020, France, Groupe M6
More interactivity, fighting fake news, protecting its editorial teams. This is how Groupe M6 pulls all stops across TV, radio, internet to keep audiences informed – with massive growth in ratings and usage.
Our broadcasting news teams are working around the clock and pulling all stops to keep millions of people – who face unprecedented disruptions to their daily lives – informed about the coronavirus developments. Backstage has launched a special series acknowledging the great work that these teams are doing, not only for the continuity of our business, but also to deliver credible information. Independent media companies such as RTL Group are part of a country’s critical infrastructure. Our TV channels, radio stations, streaming services and websites currently register significantly higher reach and usage. We have kicked off this new series with the strong ratings in Germany and now we continue with the great work done by the Groupe M6 colleagues.
Under the current coronavirus situation, the newsrooms at M6 and RTL Radio (France) adapted their programming, increased the interactivity opportunities with their audience, strengthened their efforts in the battle against fake news – and all this having as first priority the safety and health of their teams both in the field and in the newsrooms. We give the floor to them to explain how they face this new reality.
Groupe M6 reporting on coronavirus crisis has generated massive growth in ratings and usage. Since the beginning of the lockdown, the M6 news bulletin Le 1245 has recorded the highest audience growth (+90 per cent), the evening news bulletin of M6, Le 19 45, has achieved its best monthly ratings in seven years (3.4 million), while the online news coverage of RTL Radio (RTL.fr) also set an all-time audience record (+57 per cent visits compared to the previous year).
Regarding the editorial staff, we have considerably reorganised the editorial processes in line with medical advice to protect against Covid-19 and cases affecting the editorial staff. In 48 hours, the vast majority of the editorial team was working from home, and working methods were modified: masks, booms for outdoor interviews, personal headsets on microphones for journalists, editorial conferences via the Zoom app to avoid personal contact.”
Our priority is to ensure the safety of our teams. In the field as well as in the newsroom. We have completely reorganised the editorial staff to adapt it to social distancing. Filming has been rethought. Our second objective is to keep our news programmes on air throughout this health crisis. The role of news is now more important than ever. That's why I'm relying on a highly motivated and responsive editorial team that is aware of all these issues.”
Responsible reporting, strong ratings
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