03.06.2020, France, Groupe M6
Salto, the SVOD platform by the Groupe M6, TF1 and France Télévisions, goes into test phase as early as 3 June 2020, in preparation for its autumn launch.
Contrary to what was initially planned, the tests will not be open to the public. The testers (a few hundreds) are recruited via a representative panel. “We didn't open the test phase to the public because, with the halt in filming and post-production and the suspension of dubbing for foreign programmes, we were no longer able to offer the rich and diverse range of services expected from 3 June”, explains Thomas Follin. As a result of the public health crisis, the platform has also had to revise its launch plan. Initially announced in the first quarter of 2020, it had been postponed to September and is now scheduled for the autumn of the same year.
With Salto, Groupe M6, TF1 and France Télévisions mean to offer an ambitious response to the public's new expectations with a high-quality, innovative and easy-to-access service. This platform will offer a range of unparalleled variety: information (news, magazines, special events), sports, entertainment, French fiction, US series, documentaries and films. To stand out from the American giants, it will showcase French or European productions and offer content specially conceived for a French audience. 15,000 hours of programming are planned at the start, but are not yet available for the test phase. “We're not at 15,000 hours today, but will be there by the launch”, says Salto's Managing Director. “Now, with lockdown being released and operations resuming, we will be able to offer our subscribers, from the commercial launch in the fall, a content offering that lives up to our editorial ambitions. The test phases will last throughout the summer. At the same time, we are continuing to acquire rights and prepare for the commercial launch in autumn. “Eventually, the platform aims to increase its programming to 20,000 hours”.
The subscription price, which should be determined in the next few weeks, will be between five and ten euros. The service will be accessible on the Internet or via the boxes (discussions are currently underway with Orange and Bouygues).