A dual appointment

19.05.2021, Germany, Smartclip

Smartclip Nordics has appointed two Co-Managing Directors.

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On 11 May 2021, the management board of Smartclip appointed Halvard Kristiansen and Stephen Byrne as Nordics Co-Managing Directors. The duo will spearhead their functions as Managing Directors with the local Smartclip units in Sweden, Norway, Denmark, and Finland.

Halvard Kristiansen will now manage sales operations in the Nordic region. Stephen Byrne, who has more than nine years of experience in establishing new partnerships with broadcasters, streaming services and publishers, is promoted to Co-Managing Director, in addition to his current role as Executive Director Europe New Partnerships. They will both lead teams of specialists focusing in demand (connecting agencies and advertisers to capture the full potential of video advertising) and supply (providing the technological infrastructure to merge the worlds of TV and digital).

Oliver Vesper © FOTO-ANHALT.DE

Welcoming the appointments, Oliver Vesper, Co-CEO of Smartclip, says: “This dual leadership with Stephen Byrne and Halvard Kristiansen follows our European-grown ad-tech and media sales strategy that breaks down walled gardens by offering local, non-monopolised video marketplace alternatives, also across the Nordics. Halvard brings a wealth of experience and knowledge to this important role and has an exceptional track record of growing businesses and delivering sales results. His appointment reflects the ambition of Smartclip to grow our position and to continue providing excellent video advertising propositions.”

Halvard Kristiansen

Kristiansen brings more than 18 years of experience in the media industry. Joining Smartclip, he now becomes a pivotal member of the team. Previously, Kristiansen was Ad Sales Director Nordics at SplayOne, and prior to this Head of Digital Sales at MTG TV (Nent Group).

“It’s a huge honour to have been appointed Nordics Managing Director for Demand and Advertising Partnerships at Smartclip”, says Halvard Kristiansen. “The company is a respected leader in our industry and I am humbled to contribute my experience to maintain and, where possible, accelerate the execution of Smartclip’s strategy, capitalising on its leading market positions, strong relations with clients and highly competent teams.”

Stephen Byrne

“We at Smartclip are constantly striving our mission of providing an independent ad-tech platform for broadcasters and streaming owners in Europe,” says Stephen Byrne, Managing Director for Ad-Tech and Platform Partnerships Nordics and Executive Director Europe, New Partnerships. “The joint leadership is a clear signal that we are aiming for continued strong growth on the demand side, but also seeking to establish ad-tech alliances.”

These new appointments mark the beginning of an exciting new chapter for Smartclip across the Nordic markets. Both succeed the current Managing Director, Jonas Rundgren.